Wednesday, August 1, 2012

Opening Ceremony - Racing a triathlon

Opening Ceremony is feeling in good shape!
Here are the latest big news from the American fashion brand and it seems like these guys have been training because they not only have 1 but 3 launches this summer!
Leg 1: Opening (Ceremony) a pop up shop in London the week before of the Olympics Opening Ceremony. The 3,000 sq ft at 31-32 King Street, at the heart of Covent Garden, deserves a gold medal. Apart from exclusive Olympics themed clothes and accesories, the American fashion brand has worked with its longlasting collaborators such as Chloe Sevigny and Norma Kamali to rescue back some of the star pieces from past ranges.

Leg 2: team up with the pros and create the Adidas Originals X Opening Ceremony.
This capsule collection pays a very special tribute to sports, featuring neoprene parkas, zip dresses and halter tops, mainly using the iconic OC bandana print.
Fresh and ready to break records!

Leg 3: go all the way British!!!
London is OC's new hometown and they plan to conquer us all...
And they have joined forces with British talent like Proenza Schouler, Topshop and House of Holland to offer exclusive collections inspired by sports to be shown at the London pop up shop
Some serious Union Jack colour-themed clothes to get deeply into the British mood of the summer